Yes, it's true, you have to be really careful with any media interview, particularly if you're dealing with Western media. A lot of them have a "gotcha" mentality which means they're after something sensational, quirky or different to make their name at their TV station, radio outlet or newspaper.
Guess what else they're doing? If it's one of those dreaded "doorstop" interviews, often they're appealing to opposition news directors at the TV stations in their city or area. They know these people are constantly scanning the competition, looking for good talent and if someone stands out in a doorstop interview as running the pack, asking the best questions and just dominating the subject, then those news directors become interested.
The journalists in the field know this and will play to that gallery, using you the subject as meat in the sandwich - IF YOU LET THEM!
Don't forget that line. The media can do lots of nasty things to you, like wrecking your career for one, IF YOU LET THEM. You have to stand up to them at times and be firm in getting your points across and not only theirs.
When Henry Kissinger was Secretary of State for the USA in the 1970s he used to stride into huge media conferences and ask the crowd: "Okay, anyone here got any questions to go with my answers". Henry knew the ropes allright.
It also pays to give the media something quirky or different (that's better than sensational) in any media interview because this can satisfy their insatiable thirst for entertainment along with their information. Don't forget that. You have to deliver your information in an entertaining way if you want the media to use you and use you often as well as use more of your material each time.
The media interview - a very important (integral) part of your media relations strategy.
Want more information about handling the media? Pop into http://www.kelly.com.au
Thanks Kel!
Showing posts with label media. Show all posts
Showing posts with label media. Show all posts
Increased Media Durability Of Sony AIT Tape
Most essential fundamental attributes for archival applications are high capacity, durability, lower cost, robustness and retention of data for longer time period. Large organization’s branch offices and the SMB segment require cost efficient, high speed and tough tape technologies for fulfilling their specific needs of data archiving and protection. These archiving applications usually require modest input/output transfer rates.
Helical scan technique was engineered by Sony Corporation and is incorporated in AIT technology. Helical scan has the potential to further enhance and increase the density in comparison to linear technique. Helical scan is sometimes also called “linear serpentine”. The tape technologies differ from each other by the technique used for storing information. Helical scan is very adaptable and has space efficient features. It can be easily used in variety of different recording applications. Helical scan provides reliable packing density with reduced power consumption and tape tension.
On the other hand, the linear technologies consume more energy as the mechanism design of stationary assembly head is much larger. Helical scan can record the entire tape media content in a single pass. While in linear recording, the tape is moved back and forth so that the information could be recorded onto the media. Helical scan process reduces tape tension and increase media’s durability. AME formulation results in smoother surface of AIT tape.
For online order of HP and Sony AIT backup tapes at lowest prices. Visit Tape4backup dot com.
The cartridge size of those data tapes is large that use the linear technology, because to achieve larger capacities, large media quantity is required by them. AIT-5 is the latest member of the Sony AIT family that can store massive 400 GB uncompressed information. Helical scan provides high capacity storage solutions for SMBs and enterprises. Sony Corporation has extended the capability of AIT tape format by introducing the AIT-5 technology that is high density and space efficient data backup solution. Sony AIT5 tape is the first format that whose native capacity reaches 400 GB in small 3.5˝ form factor.
Data bits in tape media’s particular area is the recording density. Recording density is the fundamental driver for greater storage capacity both in data tapes and disk drives. In comparison to the linear tape methods, the helical-scan technology helps the AIT tape format to record four times more tracks per inch. This results in recorded density that is 4 times more than that of linear technology. Linear technologies need more tape amount so their cartridge and drive’s size also increases. Therefore they will consume more power and space.
Sony AIT tape solutions provide remarkable backup features that consume lesser power with higher output level. Helical scan process reduces tape tension and increase media’s durability. AME formulation results in smoother surface of AIT tape. Multiple tape passes in linear mechanism increases stress and pressure on media. Therefore this can affect the data storage in long term. Smaller factor of AIT tape format provides increased application stability with lower floor space for storing tape cartridges.
Helical scan technique was engineered by Sony Corporation and is incorporated in AIT technology. Helical scan has the potential to further enhance and increase the density in comparison to linear technique. Helical scan is sometimes also called “linear serpentine”. The tape technologies differ from each other by the technique used for storing information. Helical scan is very adaptable and has space efficient features. It can be easily used in variety of different recording applications. Helical scan provides reliable packing density with reduced power consumption and tape tension.
On the other hand, the linear technologies consume more energy as the mechanism design of stationary assembly head is much larger. Helical scan can record the entire tape media content in a single pass. While in linear recording, the tape is moved back and forth so that the information could be recorded onto the media. Helical scan process reduces tape tension and increase media’s durability. AME formulation results in smoother surface of AIT tape.
For online order of HP and Sony AIT backup tapes at lowest prices. Visit Tape4backup dot com.
The cartridge size of those data tapes is large that use the linear technology, because to achieve larger capacities, large media quantity is required by them. AIT-5 is the latest member of the Sony AIT family that can store massive 400 GB uncompressed information. Helical scan provides high capacity storage solutions for SMBs and enterprises. Sony Corporation has extended the capability of AIT tape format by introducing the AIT-5 technology that is high density and space efficient data backup solution. Sony AIT5 tape is the first format that whose native capacity reaches 400 GB in small 3.5˝ form factor.
Data bits in tape media’s particular area is the recording density. Recording density is the fundamental driver for greater storage capacity both in data tapes and disk drives. In comparison to the linear tape methods, the helical-scan technology helps the AIT tape format to record four times more tracks per inch. This results in recorded density that is 4 times more than that of linear technology. Linear technologies need more tape amount so their cartridge and drive’s size also increases. Therefore they will consume more power and space.
Sony AIT tape solutions provide remarkable backup features that consume lesser power with higher output level. Helical scan process reduces tape tension and increase media’s durability. AME formulation results in smoother surface of AIT tape. Multiple tape passes in linear mechanism increases stress and pressure on media. Therefore this can affect the data storage in long term. Smaller factor of AIT tape format provides increased application stability with lower floor space for storing tape cartridges.
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