Edgar Boutaric is an experienced blogger and is noted for his effective strategies for a successful blogsite. Here's what he's got to say about how to make your own site to the top!
I have always been impressed by those that could earn thousands of dollars through adsense. To be honest time and again I have struggled to increase my adsense earnings but to no avail. I have adopted all kind of strategies in order to increase traffic to my site but my earnings seem to remain low. Then I figured out that traffic was only one part of the equation. Your adsense placements also matters a lot in your earnings.
There is a common misconception that adsense earnings are related solely to the amount of traffic that you get. But this is not the truth. You can have a lot of traffic without anyone clicking on your ads because they are placed in some awkward position. What I want to say is that the placement of the ads on the website also matters a lot just as the amount of traffic that you get. Good ads placements will ultimately lead to a higher click-through rate (CTR) thus improve your adsense earnings. Now you might be asking how to do this? Hereafter you will find three tips that can help you to improve your earnings
First of all you will have to choose the best ad placement on your site. For instance some people prefer to put their ads just above the main content and below the top navigation bar. This means that your ads will be approximately in the centre of the page. This is also the placement that is advised by Google. Other people prefer to place their ads just below the main content. In this way it will appear as if the ads are an extension of the main article.
Google adsense provide a wide variety of ads and it is up to you to choose the one that suits your site. For instance a Skyscraper can do well in the right sidebar of your blogs and can significantly improve your CTR. Skyscraper can do well in the right sidebar of your blogs and can significantly improve your CTR. You should not be afraid to test and implement new things in order to find out what work best for your site.
It is also important that you implement a proper tracking system on your site. This will indeed help to find out the most efficient ads placements on your site. Adsense provide a powerful tracking system in the form of channels that can be really helpful if you want to improve your earnings. Each time you make a change on the ads placements try to keep a record to find out if it makes any difference on your CTR.
Adsense is indeed a great way to earn money on the Internet. I for one can say that all the adsense gurus are right. There is real money in it. But you should not rely only on traffic to increase your earnings. It is also important that you work on your ads placements in order to increase your CTR.
Do you know that there adsense-ready themes that are available for blogs? They are all optimized for maximum earning. Visit our site at www.blogmarketingtools.com to find out more.
Twitter and online business
Twitter was created in 2006 by Jack Dorsey. It has gained extensive notability and popularity worldwide. It is often described as the "SMS of Internet".
Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). Twitter extremely valuable to any e-commerce site.
Simplicity has played an important role in Twitter's success. People are eager to connect with other people and Twitter makes that simple.
Online business
Most people shop online for convenience rather than customer service. And while inroads have been made into providing better customer service online, the personal aspect is often still missing. It’s the ability to have conversations with customers that makes Twitter extremely valuable to any e-commerce site.
Listen to Your Customers
One of the best things about twitter is that it gives you a readymade platform, in which the online business can directly communicate with its customers; listen to their feedback & demands. Brick-and-mortar retailers have the benefit of physical presence of their customers when they are making purchases. But, e-commerce merchants may be unaware of customer problems or questions unless they are contacted directly or worse, if the customer publishes a complaint online. With Twitter, an e-commerce business can monitor what people are saying about its brand and products and respond with assistance.
Be Personable
Twitter also gives the online business to create & build upon their brand perception. Internet shopping is usually impersonal. Ecommerce sites often try to connect with customers via blogs or comments, but Twitter makes it much easier to have direct conversations with customers and also show a bit of personality.
A Bit of PR Is Fine, Too
It's okay to use Twitter to provide useful information to your customers as long as you are clear about your intentions and can do a bit of listening as well. Sometimes customers just want to know when you have a sale. In fact, Dell was so successful in using Twitter to alert followers about sale items that it has now set up a separate Dell Outlet Twitter account that offers discounts exclusively to followers on Twitter.
Getting Started
The best way to get started on Twitter is to learn as much about it as possible. Sign up for an account, listen to what people are saying and find interesting people and companies to follow.
Using Twitter for Your Site
Once you’ve decided to use Twitter to promote your online business, it's important to fill out your company profile and upload an image that your customers will recognize. Make sure to identify the people within your company who will be monitoring and using the account, and the more people tweeting the better. Unless you already have a very reputable and popular brand, your company will probably need to use your Twitter account for a while before people will want to follow it. Encourage your customers to follow you on Twitter by adding a link to your website, your emails, business cards and any other place with company contact information.
Twitter Tools
There are some tools to make Twitter easier to use. For example, Twitter offers widgets on its settings page which you can use to put your Twitter updates right on your website. You can automatically send updates to twitter by using twitter-feed to import items from any RSS feeds you have, a good way to let customers know about updates from your blog or featured items on your site. Monitor what people are saying about your website design company and products by using tools like Twitter’s search or Tweet Scan. You might also try applications such as Tweet Deck, twhirl, or Twitterific to post updates and have conversations on Twitter.
If you are looking for a ecommerce,website design company that can really help your business. I would really give these guys a go, they have over 10 years experience in SEO and I found them extremely helpful.
Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). Twitter extremely valuable to any e-commerce site.
Simplicity has played an important role in Twitter's success. People are eager to connect with other people and Twitter makes that simple.
Online business
Most people shop online for convenience rather than customer service. And while inroads have been made into providing better customer service online, the personal aspect is often still missing. It’s the ability to have conversations with customers that makes Twitter extremely valuable to any e-commerce site.
Listen to Your Customers
One of the best things about twitter is that it gives you a readymade platform, in which the online business can directly communicate with its customers; listen to their feedback & demands. Brick-and-mortar retailers have the benefit of physical presence of their customers when they are making purchases. But, e-commerce merchants may be unaware of customer problems or questions unless they are contacted directly or worse, if the customer publishes a complaint online. With Twitter, an e-commerce business can monitor what people are saying about its brand and products and respond with assistance.
Be Personable
Twitter also gives the online business to create & build upon their brand perception. Internet shopping is usually impersonal. Ecommerce sites often try to connect with customers via blogs or comments, but Twitter makes it much easier to have direct conversations with customers and also show a bit of personality.
A Bit of PR Is Fine, Too
It's okay to use Twitter to provide useful information to your customers as long as you are clear about your intentions and can do a bit of listening as well. Sometimes customers just want to know when you have a sale. In fact, Dell was so successful in using Twitter to alert followers about sale items that it has now set up a separate Dell Outlet Twitter account that offers discounts exclusively to followers on Twitter.
Getting Started
The best way to get started on Twitter is to learn as much about it as possible. Sign up for an account, listen to what people are saying and find interesting people and companies to follow.
Using Twitter for Your Site
Once you’ve decided to use Twitter to promote your online business, it's important to fill out your company profile and upload an image that your customers will recognize. Make sure to identify the people within your company who will be monitoring and using the account, and the more people tweeting the better. Unless you already have a very reputable and popular brand, your company will probably need to use your Twitter account for a while before people will want to follow it. Encourage your customers to follow you on Twitter by adding a link to your website, your emails, business cards and any other place with company contact information.
Twitter Tools
There are some tools to make Twitter easier to use. For example, Twitter offers widgets on its settings page which you can use to put your Twitter updates right on your website. You can automatically send updates to twitter by using twitter-feed to import items from any RSS feeds you have, a good way to let customers know about updates from your blog or featured items on your site. Monitor what people are saying about your website design company and products by using tools like Twitter’s search or Tweet Scan. You might also try applications such as Tweet Deck, twhirl, or Twitterific to post updates and have conversations on Twitter.
If you are looking for a ecommerce,website design company that can really help your business. I would really give these guys a go, they have over 10 years experience in SEO and I found them extremely helpful.
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