Editorial service workflow encapsulates services like composition services, editing services, copy editing, proof reading, graphic services and desktop publishing. When the contents successfully pass through each of these phases they are sent for print production. New technological advancements have enabled these end-to-end editorial services to be completed in a digital workflow pattern.
Composition services include the tasks of digitally merging text and scanned art into complex pages by following very strict formatting guidelines. Irrespective of the content file types the manuscript files are tagged at the very beginning, in order to reuse the contents if needed. Composition service by itself requires internal peer review so that it is fool-proof when sent to the editing services section.
Editing services translate these contents into the language of the printing industry keeping in mind by the demands of publishing and printing industries. Copy editing is the next important phase where the editors focus on grammar, punctuation and presentation style.
Proof reading activities cover small changes with regard to fonts, leading, spacing, spelling—even conventional spacing related to math or science. Graphic services include printing text and illustrations in scientific or other necessary formats. Once the contents are completely laced with images and illustrations they become ready for desktop publishing.
All these phases are sequentially carried out to ensure the contents undergo quality control check at every point. When this workflow gets transferred to a content transformation team, the organization can realize faster time to publish with a considerable reduction in production costs. Many publishing houses and literary organizations can make use of these outsourced services to accelerate readership base and generate better market share.
To Liza252 this information would've been impossible if not for your dedication to share which gives us the chance to learn. Thank you!
MEDIA INTERVIEW BEWARE
Yes, it's true, you have to be really careful with any media interview, particularly if you're dealing with Western media. A lot of them have a "gotcha" mentality which means they're after something sensational, quirky or different to make their name at their TV station, radio outlet or newspaper.
Guess what else they're doing? If it's one of those dreaded "doorstop" interviews, often they're appealing to opposition news directors at the TV stations in their city or area. They know these people are constantly scanning the competition, looking for good talent and if someone stands out in a doorstop interview as running the pack, asking the best questions and just dominating the subject, then those news directors become interested.
The journalists in the field know this and will play to that gallery, using you the subject as meat in the sandwich - IF YOU LET THEM!
Don't forget that line. The media can do lots of nasty things to you, like wrecking your career for one, IF YOU LET THEM. You have to stand up to them at times and be firm in getting your points across and not only theirs.
When Henry Kissinger was Secretary of State for the USA in the 1970s he used to stride into huge media conferences and ask the crowd: "Okay, anyone here got any questions to go with my answers". Henry knew the ropes allright.
It also pays to give the media something quirky or different (that's better than sensational) in any media interview because this can satisfy their insatiable thirst for entertainment along with their information. Don't forget that. You have to deliver your information in an entertaining way if you want the media to use you and use you often as well as use more of your material each time.
The media interview - a very important (integral) part of your media relations strategy.
Want more information about handling the media? Pop into http://www.kelly.com.au
Thanks Kel!
Guess what else they're doing? If it's one of those dreaded "doorstop" interviews, often they're appealing to opposition news directors at the TV stations in their city or area. They know these people are constantly scanning the competition, looking for good talent and if someone stands out in a doorstop interview as running the pack, asking the best questions and just dominating the subject, then those news directors become interested.
The journalists in the field know this and will play to that gallery, using you the subject as meat in the sandwich - IF YOU LET THEM!
Don't forget that line. The media can do lots of nasty things to you, like wrecking your career for one, IF YOU LET THEM. You have to stand up to them at times and be firm in getting your points across and not only theirs.
When Henry Kissinger was Secretary of State for the USA in the 1970s he used to stride into huge media conferences and ask the crowd: "Okay, anyone here got any questions to go with my answers". Henry knew the ropes allright.
It also pays to give the media something quirky or different (that's better than sensational) in any media interview because this can satisfy their insatiable thirst for entertainment along with their information. Don't forget that. You have to deliver your information in an entertaining way if you want the media to use you and use you often as well as use more of your material each time.
The media interview - a very important (integral) part of your media relations strategy.
Want more information about handling the media? Pop into http://www.kelly.com.au
Thanks Kel!
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